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| Artikel-Nr.:
858A-9783031456039 Herst.-Nr.:
9783031456039 EAN/GTIN:
9783031456039 |
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| This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics. Weitere Informationen: | | Author: | Richard C. Geibel; Shalva Machavariani | Verlag: | Springer International Publishing | Sprache: | eng |
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| Weitere Suchbegriffe: Wirtschaftsbücher, Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher über e-commerce - englischsprachig, Digital Management, E-Commerce, Digital Entrepreneurship, Social Commerce, Online Marketing, Blockchain, Big Data, Digital Ethics, Digital Transformation, Social Innovation, Digital Leadership |
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